The Beginning

The Dynofit team originally investigated EMG biofeedback while researching potential therapies for a child with cerebral palsy. They observed that EMG has many uses throughout the medical industry but currently is underutilized due to the expense and form factor of available systems. Like many other medical devices, existing EMG systems do not take advantage of current technology, have poor form factor and are unnecessarily expensive. The team started Dynofit for the development of devices that combine the technical sophistication, ease of use and low price of consumer electronics with the health benefits of medical devices.

And Now

Dynofit, Inc. is a medical device startup, headquartered just north of Dallas in Carrollton, TX. We are 2015 graduates of the prestigious Health Wildcatters program, and participants in TECH Fort Worth’s SmartStart program.  Our Flexdot™ system, based on our own wireless EMG sensor designed for use in physical and occupational therapy, is being used for a variety of studies and applications including pediatric sports rehabilitation. After receiving excellent feedback and stories from physical and occupational therapists who used our early versions, we registered with the FDA in 2016 and began commercial shipments of Flexdots™ in April of 2017. Our first shipment was to Dr. Stefan Keslacy at Cal State-LA for use in his NIDILRR grant funded study of disability rehab, developing effective exercise regimens for those in wheelchairs. Our systems are now being used for research and evaluation in clinics across the US. Please contact us if you’ve got a study or idea you think we’d be interested in!

Our Team

In business and especially for startups, the team makes all the difference.  Maria, Ed, and Mary are the core members of the Dynofit team, though we couldn’t do this without the help of enthusiastic physical and occupational therapists, researchers, physicians, and all our other fantastic supporters and advisors.

Maria Schneider, CEO

Maria  worked in technical positions at NASA and Bell Labs before starting her entrepreneurial adventures.  She is a special needs Mom and knows firsthand the importance of a consistent and well considered plan for neuromuscular rehab therapy, which has given her a customer-centric perspective on rehab devices.  Maria is an experienced entrepreneur as well as a biomedical engineer with additional degrees in physics and electrical engineering.

Dr. Edward Rosten, CTO

Ed has extensive experience in electronic hardware design and software.  He has worked at Los Alamos National Lab, held an appointment as a lecturer at Cambridge University, and founded Computer Vision Consulting, which provided services to startups and multinational organizations.  He holds a PhD from Cambridge with a specialization in computer vision.

Dr. Mary Cooley, COO

Mary is a seasoned technology executive with experience leading large, cross-functional and multi-site organizations as well as leadership roles in multiple startups including Hewlett Packard, Convex, and Xtendwave.  In addition to leading technology development, operations, and marketing, she has led culture change initiatives, created innovative product development processes, and has an outstanding record of developing organizations that produce solid, sustainable results.

We are grateful to Dynofit’s original founding team who made the development and productization of Flexdot™ possible: Maria Schneider, Rohan Loveland, Ed Rosten, Alex Macdonnell, and Prashant Jain.

Business Advisors

Peter Denagy
Dr. Manish Vaidya


Dr. A.J. DiCaro, Jr., MD, USA
Surgeon J. Gilbert, FRCS, UK


John Callan, Orthotist
Catherine Mize, Orthotist
Marlene McCrory, OT

Awards, Grants, and Notable Affiliations

Check out The Pitch press release!

Dynofit selected for Season 3 lineup at The Pitch

We’re very excited to be chosen as one of 12 companies that will participate in this fall’s The Pitch!  The show is a podcast that puts “real entrepreneurs in front of real investors–for real money.”  Watch for the release of the season some time this fall, and in the mean time listen to season 2 episodes of this popular show at gimletmedia/thepitch/

TIA 2017 Jam Competition

Dynofit wins the TIA 2017

TIA’s 5th annual startup challenge  highlighted startups in connectivity and communications, and in addition to the pitch competition included the opportunity to showcase our products at the TIA Connectivity Jam Dallas Tech & Innovation Kick-off Reception.  Competition judges included Adam Drobot, Bob Azzi, Ketan Patel, Rod Randall, and Gabriella Draney Zielke.  The judges particularly liked Maria Schneider’s business case for Dynofit’s Flexdot™ system.

Dynofit at the Richardson Women in Leadership Luncheon

We were very pleased to be asked to join the panel on “How Innovation is Transforming Your Health”, moderated by Tanis Cornell.  Mary Cooley represented Dynofit, shown second from the right, and yes, that is a Flexdot™ on her arm.  Additional panelists included Donise W. Pearson, administrative Director of UTDallas’ Callier Center and Shradha Aiyer, Director of Mobile Technology at Axxess.

Dynofit wins Healthcare Dealmakers 2017 Pitch Competition

Dynofit beat 13 other health-care startups nationwide to win the Innovation Pitch Competition at the 10th annual Healthcare Dealmakers Conference.  We received $16,000 in cash and in kind prizes from Health Wildcatters and event sponsors following four hours of elevator pitches from the contestants.  “We are delighted to be selected from this field of impressive health-care startups,” said Dynofit CEO Maria Schneider.

Health Wildcatters

Mission: Accelerating Innovation in Healthcare
Health Wildcatters is a mentor-driven seed accelerator focused on improving healthcare by supporting entrepreneurs and companies that are developing solutions for the industry. The 12-week program offers health-focused startups in the early stages of funding an initial seed investment, as well as access to mentors, advisors, office space, and strategic resources needed to help the startups grow.

Tech Fort Worth

TECH Fort Worth is a non-profit organization that helps entrepreneurs launch and grow emerging technology companies. The SmartStart is a program that assists founders in launching a new company, providing regular access to a wide variety of experts to help in executing early, crucial steps towards success.

Startup Health Academy

Mission: Transform Digital Health Care
StartUp Health Academy is a global, long-term coaching program
and trusted peer network focused on increasing the equity value of its startups. With more than $200M+ total capital raised, and 37% of companies raising > $1M+, acceptance as a Startup Health Transformer Company is a significant step towards funding and scaling success.

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